EXCLUSIVE: PANIC AT ‘MORNING JOE’! MIKA & JOE KISSING UP TO NEW BOSS
MSNBC’s Power Couple Desperate to Save Their Show
It’s a full-blown crisis over at Morning Joe! Once a ratings heavyweight, MSNBC’s flagship morning show has lost a staggering 40% of its audience since the November election, and insiders say hosts Joe Scarborough and Mika Brzezinski are in full-on survival mode—puckering up, buttering up, and sucking up to stay in their new boss’s good graces.
“They’re terrified. There have been so many big shows canceled at MSNBC, neither Mika nor Joe feel safe,” a network insider tells Straight Shuter. “There’s a real sense that their heads could roll next. No one is safe.”
According to the latest Nielsen figures, Morning Joe has plummeted from 1.1 million viewers before the election to just 651,000. Meanwhile, over at Fox News, Fox & Friends is crushing the competition—pulling in a whopping 1.5 million viewers and growing by 29% since President Trump’s election victory.
So, what’s the couple’s strategy to keep their jobs after high profile shows like Joy Reid’s was cancelled?
“Mika and Joe have gone into full-blown boot-licking mode with the network’s new exec., Rebecca Kutler. They are kissing rings, kissing up, and kissing goodbye to their old personas just to keep their seats at the table,” a longtime NBC staffer dishes. “It’s the biggest suck-up act I’ve ever seen. They’ve gone from morning news to morning schmooze.”
The once-powerful morning duo is still putting on a brave face—but behind the scenes, sources say they’re scrambling.
“They’re trying everything—new formats, new guests, even a softer tone,” an industry insider spills. “But if they can’t stop the bleeding, they’ll be out on their asses fast.”