EXCLUSIVE: MEGHAN MARKLE’S “SOLD OUT” SCHEME EXPOSED — LIMITED STOCK, BIG HYPE, BUT LITTLE PROFIT
Marketing Genius or Master of Illusion?
Meghan Markle may be playing the part of lifestyle mogul, but behind the Instagram-worthy packaging and “sold out” headlines, insiders say her latest venture, As Ever, is more smoke and mirrors than money-maker.
The Duchess of Sussex made headlines this week after her line of $28 honey, $14 jam, $12 tea, and $15 dried flowers “sold out within an hour” — a headline-worthy feat, but according to those in the know, it was all part of a carefully orchestrated illusion.
“She’s a marketing genius — no doubt about that,” one industry insider admitted. “But here’s the catch: she’s not making any real money.”
Sources claim the “limited edition” label was just code for “barely any inventory.” The launch, described as a “test drive,” featured such tiny quantities that it was practically guaranteed to sell out — and Meghan knew it.
“It’s a perception game,” the insider continued. “If you only produce a few hundred units and they sell out fast, suddenly you’ve got a buzz-worthy brand. But there’s no scale, no profit — it’s just optics.”
The same insider pointed to Netflix’s announcement of a “second season” of With Love, Meghan, noting it was already filmed and contractually included — not a newly approved series, just a savvy spin.
“She’s playing the PR game at the highest level,” they said. “But she’s not building an empire — she’s curating an illusion.”
The real problem, say experts, lies in economies of scale. Without producing in larger quantities, costs remain high and profit margins slim — meaning Meghan’s picture-perfect products might be impressing Instagram, but they’re not fattening her bank account.
“You can’t run a business on buzz alone,” said one brand analyst. “Eventually, the numbers have to work. And right now, they don’t.”
So while Meghan’s team keeps the headlines glowing and the narrative tight, insiders wonder how long the hype can hold without the financials to back it up.
As one source put it bluntly: “You can sell out a few jars of honey. But that doesn’t make you the next Martha Stewart.”