EXCLUSIVE: MEGHAN AND HARRY’S ALL-IN BET COULD COST THEM EVERYTHING
NO BACKERS. NO SAFETY NET. MILLIONS ON THE LINE.
Insiders tell me Meghan Markle and Prince Harry didn’t just launch their new lifestyle venture — they bankrolled it themselves, convinced it would explode into a billion-dollar empire. No silent partners. No wealthy backers. Just their own money… and a whole lot of faith.
Now, that gamble is starting to look terrifying.
Sources say the Sussexes personally paid for all the inventory tied to Meghan’s As Ever brand — from jam and honey to candles, teas, and edible flower sprinkles — believing demand would go global fast. It didn’t.
“They were absolutely convinced this was the one,” a source tells me. “They thought it would be bigger than Goop, bigger than anything Meghan had ever done. They went all in.”
And by all in, insiders mean millions.
Online sleuths recently uncovered the staggering scale of the stockpile: hundreds of thousands of jars and products sitting in warehouses heading into 2026.
“That inventory isn’t cheap,” a retail insider explains. “This isn’t Etsy pricing. This is luxury production, luxury packaging, luxury storage — all paid for upfront.”
The most shocking part? No outside investors.
“Harry and Meghan didn’t want interference or opinions,” another source says. “They wanted total control — and total upside.”
But total control also means total risk.
Now insiders fear the couple could lose everything they put in.
“If this doesn’t move fast, it’s a bloodbath,” one source warns bluntly. “Unsold stock, sunk costs, zero bailout.”
Friends insist Meghan sees this as a “global expansion moment,” not a crisis. But behind the scenes, the mood is darker.
“They believed this would make them billions,” a source admits. “Instead, they’re staring at the possibility that millions are already gone.”
It’s the ultimate high-stakes gamble — and the Sussexes have no safety net left.
Remember — if you’re going to be naughty, you’ve got to be nice.
Cheers,
Rob Shuter
#NaughtyButNice
Yet again contradicting themselves after Meghan proclaimed far and wide that Netflix was her “partner” in this AsEver junk. I can believe that Netflix had done staff and supplier contacts to bring her too. I also think they would have charged Megan for this staff time etc probably as a deduction from any final payments re the WLM “holiday” program
But if she was stupid enough to sign lots of minimum quantity purchases either the white-label manufacturers she used, then the inventory or payment demands are HER problem. Her effort to sell it as Godmother Bookstore and SoHo House products shows she has no marketing strategy other than. Her own insipid posts to Instagram.
Looking forward to this bankruptcy filing.
If this is true then you basically caught her in more little lies, but it never made sense why Netflix didn’t put it in the Netflix House stores, but now it does. When she interviewed for Bloomberg she told Emily Chang Netflix was her only partner, for Fortune interview she said how Netflix is partnering with her on her lifestyle brand, As Ever. This collaboration includes product integration, where items featured in her series are sold through Netflix's consumer product group.
She posted it on IG when she did a name change from ARO. I think that Meghan and Harry source articles for things they think they can force onto others just to manifest what they want and she never comes clean or tells the truth. Its all smoke and mirrors imo