EXCLUSIVE: BEYONCÉ CAMP IN MELTDOWN OVER WEAK TOUR SALES — “THIS IS UNCHARTED TERRITORY”
Ticket prices crash, fans revolt, and Beyoncé’s team scrambles to save face as Cowboy Carter chaos unfolds.
Beyoncé’s camp is in full panic mode — and insiders tell #ShuterScoop it’s because the Cowboy Carter Tour is facing the unthinkable: empty seats and plummeting ticket prices.
Hours before Queen Bey was set to kick off the highly-anticipated tour at L.A.'s massive SoFi Stadium, thousands of tickets were still up for grabs, with prices crashing to an unheard-of $57.50.
“They’re not used to being in this position,” a source close to the situation confesses. “The Beyoncé machine has never faced anything like this. Conversations are happening right now about how to fix it — and fast.”
Among the scrambling strategies on the table?
More promotions
Aggressive advertising
And — in a shocking possible move — Beyoncé herself might even sit down for interviews to boost the hype.
“That’s not something they ever planned,” the insider adds. “Beyoncé doesn’t do interviews unless it’s a coronation. But desperate times might call for desperate measures.”
The contrast to her 2023 Renaissance Tour — a sold-out, record-shattering phenomenon — couldn’t be starker. Then, fans flew across oceans for tickets. Now? They’re venting on TikTok about paying $800-plus for seats that are suddenly selling for less than a tank of gas.
“We thought tickets would only get more expensive, not drop by hundreds of dollars,” fumed fans, who shelled out $1,500 for presale seats — only to be forced into a costly last-minute upgrade surrounded by cheaper, better seats.
Behind the scenes, industry insiders blame sky-high initial pricing, confusing presales, and brutal fees for scaring off even the most loyal BeyHive members.
“It feels like they got too greedy,” says one ticket director. “Fans were frustrated before it even started — and it shows.”
Making the collapse even more puzzling: Cowboy Carter shattered streaming records and snagged Album of the Year at the Grammys, setting expectations sky-high.
Instead, insiders say the era of Beyoncé being bulletproof at the box office may be showing cracks.
“Beyoncé’s still Beyoncé,” one music industry veteran tells #ShuterScoop, “but the days of fans paying anything, no questions asked? Those days might be over.”
For now, one thing is certain:
If the Cowboy Carter Tour can’t turn it around — Beyoncé’s empire might be riding into rougher territory than anyone expected.
i wonder if HIGH ticket prices have anything to do with poor attendance.